Once you've been enveloped by the magic scent of Santa Maria Novella's potpourri, you'll understand why generations of captivated followers flock to Florence to stock up. Scrupulously handmade using ancient methods, this incredibly long-lasting, beautifully fragrant potpourri is a full-bodied blend of herbs and flowers (a secret formula), all grown without pesticides in the Florentine hills exclusively for Santa Maria Novella. Each batch is collected by hand, then soaked in essence in enormous, centuries-old earthenware jars, sealed with wax, then aged for several months, and carefully packaged as it has been for centuries. Use a needle or safety pin to poke small holes in bag, or, for best results, remove from bag and place in small bowl. Fluff with fingers occasionally to release scent. Freshens closets, bathrooms, automobiles, boats. Lasts 9 to 12 months. Repels moths and insects. No synthetic fragrances. All ingredients 100% organic and pesticide free.