This immensely rich honey cream is for extremely fine and fragile and very dry hair. Its main ingredient is 100% natural, organic honey from the beehives of Santa Maria Novella. Honey protects, revitalizes and gives tensile strength to fine, fragile, dry, or color treated hair. For best results apply to wet hair (or dry, clean hair for a truly intensive therapy treatment), massage in well and leave for 5-10 minutes. Rinse thoroughly. Repeat three times per week for very damaged hair or once a week for normal hair.